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Chairman Wu Peiguo AttendsChina Construction Machinery Brand Promotion Event During INTERMAT In Paris

Release time:2018-04-27 Article source: Reading times: A+ A A-

(Mr. Wu number 4 from right)

On April 23, local time, theINTERMAT in Paris opened. Mr. Wu Peiguo, Chairman of the Board of Directors and Party Secretary of SINOMACH-HI, was invited to attend the 2018 China Construction Machinery Brand Promotion held on the opening day and made a speech as a guest speaker.

(Mr. Wu number 2 from right)

In his speech, Mr. Wu introduced the basic situation of SINOMACH and the reorganization history of SINOMACH-HI and the basic connotations of the SINOMACH brand. He made an introduction regarding the integration of resources, brand building, product development and practices and experienceof the “Belt andRoad” initiative.

Mr. Wu pointed out that SINOMACH-HI is the first producer usingSINOMACH as a product brand. In the seven years of restructuring, SINOMACH-HI has focused on building SINOMACH toa high-end brand, actively implementing quality projects, improving product internal control standards, and vigorously improving quality and promoting brand reputation. At the same time, relying on the technological superiority of the Tianjin Institute of Construction Machinery, which is the only national engineering machinery research institute in China, and the technological accumulation of its subsidiaries, SINOMACH-HI has successfully developed and manufactured the world's largest horsepower grader, the world’s largest electric drive bulldozer and roller, and the China’s largest tonnage wheel bulldozers, unmanned remote control trash compactors and other leading construction machinery products.

When it comes to overseas markets, SINOMACH-HI actively implements the development strategy of the “Belt&Road”initiative. Relying on the strong overseas market resources,SINOMACH-HI strengthens exchanges and cooperation with countries along the line of “Belt &Road” initiative, and forms a development mode by promoting engineering equipment through projects and vice versa.Currently, a marketing network has been established in nearly 100 countries and regions including the “Belt & Road” line. Products are widely used in Africa, Asia, South America, and Oceania, and also are being assembled in the production bases in Southeast Asia, the Middle East, and West Africa.

(Mr. Wu number 4 from right)

Mr. Wuemphasized that since the reorganization of SINOMACH-HI, it has beenadhering to the “symbiosis” culture of “co-development with the industry, mutual prosperity with the country, win-win with customers, and sharing with employees”. In the future development, SINOMACH-HI will make friends from everywhere, and build a new driving force for sustainable development. We will cooperate with our counterparts extensively in the platform of SINOMACH brand, and make due contributions to the Chinese construction machinery industry to realize the dream of”Equipping the World”!

It is reported that this event is a part of the Ministry of Commerce's brand promotion plan and is jointly sponsored by the China Chamber of Commerce for Import and Export of Machinery and Electronic Products and the China Construction Machinery Association. More than 40 Chinese and foreign industry media made reports on this activity. After the event ended, .Mr. Wu accepted an interview with a CCTV reporter in France.

 

 

 

During the show, Mr. Wualso exchanged views with the Chinese Embassy Counselor in Germany, counterparts from the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, China Construction Machinery Association and peer companies on the development of the industry, and conducted business meetings with the visiting clients.

 

 

 

About us

China SINOMACH Heavy Industry Corporation, incepted in January 2011, is a wholly-owned subsidiary of China National Machinery Industry Corporation (SINOMACH Group) which is listed as one of the World's Top 500 Enterprises. Headquartered in Beijing, China

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